Open Dutch Fiber

Open Dutch Fiber (ODF) is a Dutch fiber network operator, founded in 2021. ODF rolls out an open-access fiber network, offering wholesale connections to internet providers across the Netherlands. We launched this project for them in Q1 of 2024.

The challenge

Open Dutch Fiber had acquired E-Fiber, and needed to combine two very different websites into one. The old Open Dutch Fiber site was informative, explaining the fiber rollout and coverage. The E-Fiber site was conversion-oriented, built to sell. The challenge was to merge both into a single experience, and to build a checkout flexible enough to handle the constantly changing offers of the internet providers ODF supports.

What we built

A headless architecture with Storyblok as the CMS, giving the content team control over the informative pages while keeping the conversion flow fast and flexible. Algolia powered search, and the checkout was built to adapt to shifting provider offers without requiring a rebuild each time terms changed.

Result

A single platform that combines the informative strength of the original Open Dutch Fiber site with the conversion focus of E-Fiber, backed by a checkout that can flex with ODF's changing provider offers.