Purina

Petfolio is a loyalty program built for Purina, aimed at first-time puppy owners. It combines educational content with personalized guidance to help new dog owners through the first phase of raising and caring for their dog.

The challenge

Raising a puppy for the first time comes with a steep learning curve, and Purina wanted to be the brand that helps owners through it , not just by selling food, but by being genuinely useful during that first year. That meant building a platform that could hold together very different kinds of content and interaction: a rewards program, personal pet data, training content, and nutrition advice, all in one coherent app. On top of that, the loyalty mechanic itself needed a frictionless way for users to prove their purchases, without relying on manual receipt entry or slow validation.

What we built

A Next.js application with four core areas: Rewards, Wellbeing, Training and Nutrition. Rewards lets users track and redeem points for products and gift cards. Wellbeing tracks pet data like weight and health documents. Training delivers articles and short lessons on a release schedule. Nutrition gives personalized food and snack recommendations through a questionnaire.

Content was managed through Storyblok, giving the Purina content team control over training and nutrition content without needing a developer for every update. The interface was built with shadcn/ui and Tailwind CSS on top of TypeScript.

The standout feature is the receipt scanner: users photograph a purchase receipt, and an AI-powered check validates it for Purina products before awarding loyalty points automatically. Validation runs through OpenAI's language model, processed asynchronously with Inngest so the check never blocks or slows down the user's experience.

Result

A single app that carries a new puppy owner from first purchase through the first year, rewarding them for buying Purina while helping them raise their dog. The receipt scanner replaced manual point claims with an automatic, near-instant flow, removing the main point of friction in the loyalty program. Petfolio is live at purinapetfolio.co.uk.